Curriculum Vitae


Ph.D. marketing University of Washington
M.A., Chinese studies University of Kansas
M.B.A. University of Kansas
B.A., biology University of Kansas


Journal Articles

Miller, Chip, Matthew Mitchell, Jeff Kappen and Melanie Banzuela, (2014), “Whither the Professor? Crafting a Viable Business Doctoral Program in a Developing Country”, Journal of International Business Education, Volume 9, 183-200,

James Reardon and Chip Miller (2012), “The Effect of Scale Type on Cross-Cultural Construct Measures:  An Empirical Example Using Hall’s Concept of Context”, International Marketing Review, 29(1), 24-53.

Isaac Wagh and Chip Miller (2011), “In China, Can Sex Appeal for a Low Involvement Product Increase Its Chances of Being Purchased?”, Drake Management Review, October, 1(1), 45-54.

Chip E. Miller, James Reardon, Laura Salciuviene, Vilte Auruskeviciene, Kelvin Lee, and Kenneth E. Miller (2009) “Need for Cognition as a Moderator of Affective and Cognitive Elements in Online Attitude toward the Brand Formation” Journal of Business & Economics Research, December, 7(12), 65-72

James Reardon, Janice Payan, Chip Miller and Joe Alexander (2008), “Optimal Class Length in Marketing Undergraduate Classes: An Examination of Preference, Instructor Evaluations, and Student Performance”, Journal of Marketing Education, 30(1), April, 12-20.

James Reardon and Chip Miller (2008), “Smoking Prevention Messages for Adolescents: How Intensity, Valence, and Recipient of Consequences Affect Attitude Toward the Ad and Intent to Smoke,” Journal of Marketing Theory and Practice, 16(1), Winter, 67-77.

Chip Miller, Bram Foubert, James Reardon and Irena Vida (2007), “Teenagers’ Response to Self- and Other-Directed Anti-Smoking Messages:  A Cross-Cultural Study”, International Journal of Market Research, 49(4), 515-533.

Lynn Muller, Chip Miller and James Reardon (2006), “Does More and Better Information Enhance Student Performance on Marketing Projects?” Journal of College Teaching & Learning, 3(10), October, 7-14.

James Reardon, Chip Miller, Bram Foubert, Irena Vida and Liza Rybina (2006), “Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures” Journal of International Marketing, Vol. 14 (3), 115-38.

Nathan Kling, Denny McCorkle, Chip Miller and James Reardon (2005), “The Use of Testing Frequency for Improved Performance in a Marketing Course”, Journal of Education for Business, 81(2), November/December, 67-72.

Ray Hubbard, Andrew Norman and Chip Miller (2005), “Examining the Influence of Articles Involving Marketing History, Thought, and Theory: A Journal of Marketing Citation Analysis, 1950s-1990s”, Marketing Theory, 5(3), September, 323-336.

Michael Shearn, Chip Miller and Troy Strader (2005), “From Catalogs to Web:  The Evolution of Airgun Products, Inc.”, International Journal of Cases on Electronic Commerce, 1(2), April-June, 26-43.

James Reardon, Chip Miller and Irena Vida (2005), “The Effects of Ethnocentrism and Economic Development on the Formation of Brand and Ad Attitudes in Transitional Economies”, European Journal of Marketing, 39 (7/8), 737-754.

Chip Miller, James Reardon and Denny McCorkle (2003), “Incentives for Industrial Sales Personnel:  An Empirical Examination of Compensation Attributes”, 14 (2), Fall, International Journal of Business Disciplines, pp. 42-49.

James Reardon, Nathan Kling, Denny McCorkle, and Chip Miller (2002), “The Formation of Regional Trade Blocs: A Theoretical Perspective Using Game Theory”, 20 (1), January, American Business Review, 91-99.

Chip Miller, Jim Reardon & Denny McCorkle (1999), “The Effects of Competition on Retail Structure:  An Examination of Intratype, Intertype and Intercategory Competition”, Journal of Marketing, 63 (4), October, 107-120.

Jim Reardon, Chip Miller, Ron Hasty and Blaise Waguespack (1996), “A Comparison of Alternative Theories of Services Marketing”, Journal of Marketing Theory & Practice, Fall, 1-10.

Mark Speece, Yukiko Kawahara and Chip Miller (1996), “The Impact of Offshore Manufacturing on Quality Perceptions”, Asian Academy of Management Journal, v. 1 (1), January, 15-30.

Chip Miller and Jim Reardon, “The Structure of Markets, Competition and Retailing:  Effects of Intratype Competition” (1995-6), Journal of Marketing Management, v. 5-6, 35-46.

Jim Reardon, Chip Miller and Barbara Coe (1995), “Applied Scale Development:  Measurement of Store Image”, Journal of Applied Business Research, v. 11 (4), Fall, 85-93.

Chip Miller, Jim Reardon, Sanjay Mehta and Su-wei Hu (1995), “Special Economic Zones of the People’s Republic of China:  An Examination of Entry Strategies by Taiwanese Investors”, International Journal of Management, Victoria, Australia, v. 12 (2), June, 247-254.

Chip Miller and Jim Reardon, “Market Pricing for Publicly Owned Goods:  A Proposed Model and Methodology” (1995), Journal of Business and Economic Perspectives. XXI (1), Spring, 45-52.

Chip Miller and Jim Reardon, “Increasing Montana’s Nonresident Hunting Fees” (1994), Montana Business Quarterly, v. 31 (4), Winter, 15-17.

Sing-Young Lee, Mark Speece and Chip Miller (1991), “Country-of-Origin Perceptions among Apparel Retailers in the Northwest United States”, The Hong Kong Journal of Business Management, v. IX,17-32.

Chip Miller and Mark Speece (1986) “Evolution of Chinese Economic Development Policy:  Prospects for U.S. Involvement”, Business Forum, Fall, 26-30.

Conference Papers

James Reardon, Denny McCorkle, Suzanne Conner, Chip Miller, Robert Lupton (2014), “Internationalization of College of Business Programs:  Successes and Challenges”, Marketing Educators’ Association, April, San Jose, CA.

McCorkle, Denny, Chip Miller and James Reardon (2013), “Modeling Global Consumer Retail Channel Choice:  Bricks or Clicks”, Proceedings of the Intellectbase International Consortium Conference, December, Las Vegas, NV.

Denny McCorkle, Janice Payan and Chip Miller (2009), “Globalizing Faculty: Suggestions and Experiences,” Marketing Educators’ Association, April.

Chip Miller (2008), “Personal Selling Psychology in the Philippines”, Atlantic Marketing Association, October, 304-308.

Troy Strader, Garry Frank, Phil Houle, Chip Miller (2008), “The Impact of Personality Type on Blog Participation”, Midwest Association for Information Systems, May.

Chip Miller, James Reardon, Mark Speece, Stella So and To Ngoc Huong (2005), “Attitudes toward Advertising:  An Examination of Transformations during Initial Stages of Economic Development”, October, Proceedings of the Atlantic Marketing Association, v. XXI, 342-348.

Chip Miller and Lynn Muller (2004), “Professorial Projects as a Pedagogical Tool to Enhance International Marketing Education”, Proceedings of the Atlantic Marketing Association, v. XX., 283-287.

Chip Miller, James Reardon and Nathan Kling (2004), “Hemispheric Asymmetries and Cognitive
Processing: A Critical Evaluation of the SOP Scale”, 28th Annual Conference of the Marketing Educators’ Association.

Chip Miller, To Ngoc Huong, Mark Speece, Denny McCorkle and Irena Vida (2003), “Attitudes Towards Advertising in Vietnam”, Proceedings of the Atlantic Marketing Association, v. XIX, 273-277.

Chip Miller, James Reardon and Denny McCorkle (2002), “Hierarchy of Effects in Information Processing”, Proceedings of the Atlantic Marketing Association, v. XVIII, 532-535.

James Reardon, Chip Miller and Saule Amirebayeva (2002), “The Correlation of Information Processing and Personality Styles:  An Exploratory Analysis”, European Applied Research Conference, Rothenburg, Germany, June.

Chip Miller, James Reardon and Denny McCorkle (2001), “Incentives for Industrial Sales Personnel:  Does Anything Besides Cash Work?”, Proceedings of the Atlantic Marketing Association, v. XVII, 21-27.

Jim Reardon, Chip Miller and Nathan Kling (1999), “Cooperation and Regional Trading Blocs:  An Examination Using an Expanded Prisoners’ Dilemma”, Proceedings of the 28th Annual Meeting of the Western Decision Sciences Institute, 507-510.

Mark Speece, Wu Xiao Hong, Chip Miller and Stella So (1998), “Guanxi and Sales Performance:  Perceptions of Beijing Sales Reps”, Third South China International Business Symposium, November.

Chip Miller and Jim Reardon, “Effects of Pictures and Words as Cognitive Cues on Information Processing in Print Ads:  Some Propositions” (1997), Proceedings of the Atlantic Marketing Association, v. XIII, 161-167.

Chip Miller, Jim Reardon, Mark Speece and Birgit Miller (1996), “The Effects of Linguistic Styles on  Cognitive Processes:  Alphabetic vs Morphemic Processing”, Proceedings of the Atlantic Marketing Association, v. XII, 364-369.

Mark Speece, Chip Miller and Stella So (1996), “Sales Force Development in China”, Proceedings of the International Academic Conference on Cross-Cultural Management in China, v. 2, Hong Kong Baptist University, August, 122-129.

Chip Miller, Mark Speece and Birgit Miller (1996), “Chinese Information Processing and it Implications for Advertising Design”, Proceedings of the International Management Development Association, Bermuda, 441-444.

Jim Reardon, Barbara Coe and Chip Miller (1996), “Exploration of Expansion and Associated Timing Strategies for International Market Entry:  A Proposed Model and Methodology”, Developments in Marketing Science, Academy of Marketing Science, v. XIX, 26-30.

Chip Miller and Jim Reardon (1995), “Factors Affecting Cognitive Assessment of Attitude toward the Ad”, Proceedings of the Atlantic Marketing Association, v. XI, 37-42 (Best Paper in Consumer Behavior track)

Mark Speece, Chip Miller, Sing-Young Lee and Jim Reardon (1994), “A Country-of-Origin survey on Calculators in Korea”, Advances in Marketing, Southwestern Marketing Association, 212-217.

Mark Speece, Chip Miller and Yukiko Kawahara, “Distribution in China in the 1990s” (1994), Proceedings of the Academy of International Business Southwest Regional Meeting, 1-10.

Chip Miller and Chuck Hamilton (1991), “The Confidence Crisis in Hong Kong and Its Effects on Capital Movement”, Proceedings of the Fourth International Conference on Comparative Management, Taiwan, 236-242.

Mark Speece, Chip Miller and Laura Milner (1990), “Pricing Strategies with Country-of-Origin Information:  A Survey on Hand Calculators in the Philippines”, Proceedings of the 6th Meeting of the Academy of International Business, Southeast Asia Region, 209-214.

Chip Miller and Mark Speece (1990), “A Comparison of Marketing Policy in North and South Korea”, Proceedings of the 12th International Symposium on Asian Studies, Hong Kong.

Chip Miller and Mark Speece (1987), “Marketing Mix Considerations for the Elusive China Market”, Proceedings of the International Business Conference II, Emporia State University, 274-286.

Chip Miller and Mark Speece, “Chinese Economic Development and the Japanese Model:  Reflections on Chinese Development Policy” (1986), Proceedings of the 8th International Symposium on Asian Studies, Hong Kong, 345-356.



Fulbright Scholar, University of San Carlos, Cebu, Philippines

Boeing Faculty Fellowship

CIBER case development grant, University of Washington

Pacific Asia Management Institute attendee, University of Hawaii


Thomas Sheehan Distinguished Professor of Marketing 2013
David B. Lawrence Undergraduate Teacher of the Year 2011
Harry I.Wolk Outstanding Faculty Scholar 2005 & 2011
Honorable mention, YPPA advertising competition 1998 & 2000
1st Interstate Bank award for teaching excellence, PLU 1998
Honorable mention, MasterCard advertising competition 1996 & 1998
Outstanding Marketing teaching assistant, Univ.of Washington 1987 & 1988
Voted #7 among outstanding professors, Univ. of Washington 1986


American Marketing Association

Fulbright Association

National Rifle Association

Order of Shaolin Ch’an


Marketing Management

Global Marketing

Professional selling

Sales management

Principles of Marketing


Marketing Consultant 1992-present

Consumer Products
• Supervised local research studies of Coca-Cola products—Dasani Drops, Vitamin Water, Powerade
• Conducted focus groups & consumer research studies for Boeing Credit Union.
• Developed product manager training for Ride Snowboard executive teams.

Sporting Goods
• Developed marketing plans for Olofson public shooting range.
• Surveyed gun show attendees to improve marketing performance of shows.
• Analyzed promotion efforts for gun show producer & airgun distributor.
• Created sales training materials for telephone staff at airgun distributor.

• Conducted focus groups for online diabetes care site.
• Performed consumer research for PR Pharmaceuticals veterinary care products.

Industrial Products
• Identified $700,000 in duty drawback refunds for Boeing Commercial Aircraft
• Assessed U.S. market potential for Chinese glassware & epoxy exports.
• Trained Hong Kong and Chinese industrial product sales reps.